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7 Underrated Drugstore Beauty Brands

When we think about the best beauty brands, drugstore makeup and skincare earn an honorable mention. Being able to run to your local drugstore and grab a new mascara, lipstick, eyeshadow palette, foundation — or anything of that matter — is really a luxury within itself. Price can often determine how we view the effectiveness of a product, tricking us into thinking that because it is more expensive, it works better, but that is not always the case. While “affordable” pricing means something different to us all, who doesn’t love the idea of spending less on products that work? That’s why I’m here to show you seven underrated drugstore beauty brands that will make you want to run to your local store and grab them all!


L.A. Girl Cosmetics has been around for a while, and you might know of them from their famous $5 Pro Concealer that your favorite Youtuber's have been using for years. When it comes to affordability and range, this brand has it all: foundation, lip liner, shadows, gloss, lipsticks and more! My favorite L.A. Girl products are their Pro Concealer and their Matte Flat Velvet Lipstick.


NYX cosmetics is a go-to brand when searching for makeup. Known for their endless variety of best-selling lip formulas. NYX also specializes in pigments, liquids, powders, creams, glitters, and more. NYX was the first makeup brand that I ever tried, and will always hold a special place in my heart. 'Til this day, I believe that NYX Cosmetics has some of the best lipliners and lip products on the market. Sometimes it's hard to choose between a Butter Gloss or Liquid Suede Cream Lipstick!


E.L.F. (Eyes, Lips, Face) is a super affordable beauty brand that has makeup and skincare at prices that can’t be beat. Their makeup brushes and sponges work wonders too! I love E.L.F. simply because it is beginner friendly, and more than half of their products are under $10. Over the years, E.L.F. has expanded their range of products and every time I go to the store, I notice a new addition to the brand! In my opinion, this brand has amazing brushes at an even more amazing price. I also love their 16HR Camo Concealer and Halo Glow Setting Powder.


Colourpop is a colorful brand with so many cute collections that are to die for. Recently they’ve collabed with the Powerpuff Girls, Lizzie McGuire, Hello Kitty and Barbie to name a few. Their products are so creamy, bright, and you don’t have to spend a fortune to love them. I love Colourpop's Pretty Fresh Hyaluronic Tinted Moisturizer as it gives enough coverage for the 'no makeup look'.

Wet N Wild

Wet N Wild has been around for forever, but this is a brand that has evolved right before our eyes expanding their products and reach. The brand is best known for their essential brushes that range from $1 to $5. For those that love a dewy look, Wet N Wild is best known for the luminous powder and liquid highlighters, where the glow you get is like no other.


Milani is another affordable brand with gorgeous products and packaging. Their Conceal+Perfect 2-in-1 Foundation & Concealer is a fan favorite, as it is waterproof and mask proof! My favorite products are the Rose Face Oil because it is very moisturizing to my skin and adds an amazing glow., The Glow Hydrating Skin Tint is a very sheer and brightening tint that is creamy, so it blends well with other products. Finally, the Green Goddess Makeup Melter Cleansing Balm is an amazing makeup remover.

BH Cosmetics

BH Cosmetics has a wide variety of products to choose from and always gives you more for your buck. The Take Me Back to Brazil palette is a fan favorite, as it is recommended by Youtubers and makeup artists. Their brushes are also some of the most soft and affordable brushes with the best quality to come across.

Have you tried any of these drugstore brands? Let me know your favorites in the comments!



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